We now refer tobuyer personasrather than target m… Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Everyone has varying interests and hobbies, and being aware of them can bolster your marketing efforts. Psychographic Segmentation Mobile Marketing Implementation Tips, While digital marketing offers data analysis that extends far beyond the analytical tools that were available to traditional marketing teams, the sheer volume of data can be overwhelming. This could mean segmenting users who only purchase a particular product offering, such as lipstick from a cosmetic brand, and implementing a highly targeted campaign to convert these high intent lipstick purchasers. © 2013 onwards. The key ones for psychographic segmentation include: Like with the other segmentation bases, demographic information is often used to supplement the segment profile that has been developed through the use of psychographic variables. Including a name gives the team a sense of personal connection to the customer. All material copyright (2012-20) and for educational purposes only. If you can paint a picture for your user that aligns with their priorities, it will likely trigger a desired action. Psychographic segmentation is best used to create a brand message and help you pivot your product to focus on the right benefits. Psychographic Segmentation Factors to Consider, One campaign might be to offer free WiFi or upgrades to business class with the purchase of their next flight through the mobile app. ","acceptedAnswer":{"@type":"Answer","text":"Psychographic segmentation divides customers based on psychological factors, which include behaviors, personalities, lifestyles, and beliefs. Psychographics categorize consumers by qualitative psychological factors, such as their personality, interests, and values. As mentioned above, AIO is a common psychographic analysis approach, where activities, interests, and opinions are explored and people are segmented accordingly. By segmenting your market based on psychographic characteristics, you are able to be more targeted. Also known as Audience Segmentation and Customer Segmentation, it’s still neglected by the many and very profitable for the few. When to Use Psychographic Segmentation. Free-to-Play Games Are an $88B Industry: This is How Free Mobile Games Make Bank, Ecommerce Trends 2021: Get Ready for The Reinvention of Retail. The Beauty of Psychographic Segmentation. We’ll go into there 4 types in a lot more detail below. "}},{"@type":"Question","name":"What is demographic and psychographic segmentation? Psychographic segmentation is quite similar to behavioral segmentation. But as you can see, they use one descriptive word to try and summarise the core characteristics of that particular psychographic segment. Psychographic segmentation goes beyond the typical social and economic demographical factors that we have studied as marketers. Geographic 4. Behavioral. Video courtesy of YouTube 1. You will be able to choose the correct channels, the correct messaging, the right offers to maximize exposure to key segments. Psychographic segmentation is one of the four main market segmentation types, working alongside geographic, demographic, and behavioural segmentation to provide more robust consumer profiles which, in turn, allows businesses to better address the wants and needs of specific customers as opposed to a broader market. The difference between behavioral and psychographic segmentation, Class differences: Social status isn’t just about the cars we drive, the money we make or the schools we attend — it’s also about how we feel, think and act, Geoff Fripp is an experienced marketing practitioner, university lecturer and textbook author based in Sydney, Australia. 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