These questions are common for beginner influencer marketers. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. Follower counts can help you gauge the size of an influencer’s audience, but the number of followers can’t tell you how connected that influencer is with members of their audience. Here’s how to get in touch with the influencers you want to target. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! If they agree to test your product, collect their shipping info and follow-up with them to make sure that they received your gift. Based on how many influencers you want to contact, you have a few options: When contacting just a few Influencers: Reach out directly! Even something as simple as a tweet or an Instagram post can make a huge difference for your product launch if you happen to choose the right influencers. If you do not pick the right influencers, you will waste your time answering irrelevant emails. Influencer Marketing Can Work for B2B Companies. Would you be interested in checking it out and providing a review on. Download How to Get ROI from Influencer Marketing, How to Ask an Influencer to Promote Your Product [+ Free Templates], In most cases, working with the right influencers is the key to your campaign success. Most vibrant influencer programs make frequent use of product gifting, more commonly referred to as product seeding, when recruiting new influencers. Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Every outreach message you send to influencers should include a clear CTA, so they know what they should do next. What do you say? As such, it is a good idea for you to take time to get to know the influencers you’re interested in. They are cost economic in comparison to experts and provide high conversion of a prospective to a loyal customer. Here’s how it works. Sending out the hidden gems in your product line to influencers is a good way to get more exposure to products that are overshadowed by your best sellers. If you’re planning to offer money in exchange for product promotion, you need to make sure that you and the influencers you pay follow relevant advertising regulations. In the template above, you’re going to focus on the fact that you are one of their followers. The more genuine you can be in your influencer outreach, the better that relationship will perform during influencer campaigns. While you ask questions make sure that they are strictly related to the topic and make sure that they aren’t too personal. It’s far better to make the first message about them and your interest. Step 3: In the third step you have to select influencers of your choice and invite him or her to chat. Therefore, you should refrain from using the initial contact to pitch your products. To measure the relationship strength between influencers and their followers, you need to check engagement metrics. Instagram direct messages also work for cold introductions – the shorter the better. If you are confident that your product will get positive feedback, you can request a fresh product review from the influencer, as illustrated above. Don’t be afraid to get straight to the point when you  know that a particular influencer is a good fit. At present Influenex is one such platform from where you can effectively get genuine influencers who would provide impeccable promotion of the products. To obtain a right influencer for your product you can opt for various types of techniques. What campaigns can you run with Instagram influencers? If you want a mention or product placement – or to hire the influencer for their specialty – you need to make sure they actually do what you… Furthermore, influencer campaigns don’t work unless the influencer genuinely loves those products. The collaboration opportunity email is brief and clear. At present you can opt for several different types of web promotional activities, one such activity is to contact a social media influencer. Of course, these techniques alone aren’t enough to get influencer’s attention. How to Message Influencers to Promote Your Product, Part 2. Gathering a few personal details can help you make reaching out more authentic and even improve your, Brands Working Remote Talking Influencers, Tubby Todd Founder Andrea Faulkner Williams. The email begins with an introduction, followed by a compliment to the influencer. And it would be great if you use the same approach to deliver our brand message to our customers. YouTube Influencers, Contact How to Message Influencers to Promote Your Products with InflueNex Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. Channels, Social It also keeps you on the loop, so you know what they like. I’ve been following your [Relevant Social. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. Step 4: Before you take a step further, it is recommended to ask them questions related to the industry. You can also get the services of micro influencers as their services are considered highly effective in comparison to well established influencers and you get excellent online brand promotion. The more genuine you can be in your influencer outreach, the better that relationship will perform during influencer campaigns. If you want genuine help in this regard then it is recommended to visit Influenex. Step 2: You then have to select the influencers according to the language, price range, country, subscribers etc. Profiles, Influencer . A collaboration email can sometimes work as a cold open. Be available for questions and feedback from the influencer. Step 7: Follow up. Step 1: In the primary step you just have to identify the influencer who is right for your business organization. With this approach, you can compare multiple influencers and rate their effectiveness based on the following metrics: Depending upon the social media platform and the industry, influencer outreach could look a little different. The influencers you want are the ones that put values and quality content first, brand promotions second. Top-performing influencers are busy, and they are likely to overlook long emails that take forever to get to the point. These social media power users get countless offers to promote brands. May we send you a sample? For example, if you notice that an influencer is using campaign-specific hashtags, you can perform a search to see how popular that hashtag is. Once that influencer expresses genuine excitement about their experience, introducing the idea of a marketing partnership is a natural response. There’s really no magic number. You can Direct Mail them to the influencer and make them aware of the nature of your business. These types of mails have a bit informal tone but they are very effective as you can reach your influencer quickly. “You get reached out to, by people, to whether it be to promote or help or whatever, and you never know how these things are going to turn out, sometimes it’s a risk,” she said. It is recommended to check their followers, shares and comments on their blog posts. Media Channel] account since [month/year]. With so many businesses pivoting their products and services due to COVID-19 and unable to afford opportunity losses, we thought it fitting to give you some guidance around this topic. Outreach, Influencer You want your email/DM to have enough words so you can effectively convey your message, but you don’t want to send several paragraphs or use any ‘jargon’. You’ve found the perfect influencer to promote your eCommerce products. It’s important to mention who you are and what you do, but it’s premature to expect that the prospective influencer will fall in love with your brand and product after a single message. Now you’re trying to figure out how to approach that influencer in a way that will actually yield results. When composing your outreach message, make sure to keep your pitch focused on what you love about that influencer. You can perform in-depth influencer research by looking at post consistency, aesthetics, and relevance between sponsored posts and the influencer’s personal brand. YouTubers, Social If it’ll take you three weeks to even get the items shipped, don’t expect your influencers to start posting in two weeks! There are various tips and tricks which you can use on several social media platforms and can get effective and learned influencers for your product. But many things that set quality influencers apart are not that obvious. Step 8: After you avail their services for a campaign make sure that you keep in touch with them and foster your relationship. After partnering with an influencer, you’ll have access to more engagement metrics, such as link clicks and coupon code redemptions. Finally, this template will be helpful if you want to ask an influencer to review your product or feature your giveaway on their website. When EA launched the highly-anticipated Star Wars: … Step 2: During second step, you are supposed to follow influencer whom you think would be the best for your business promotion. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Influencer marketing is the practice of working with influencers to promote your brand’s message, products or services. Estimate YouTube channel value in a click. For example, if you notice that an influencer is using campaign-specific hashtags, you can perform a search to see how popular that hashtag is. When these influencers do promote products, they demonstrate a clear affinity for what they are posting about and use that brand excitement to achieve a better connection with their audience. I’ve noticed that you and our brand share similar values and audience, and I wanted to say that you’re content is amazing. They appreciate thoughtful compliments and collaboration requests to show that your brand took time to consider their strengths. Likes can be a helpful metric, so long as you understand that liking a post may not indicate much by way of thoughtful interactions between influencers and followers. What is the purpose of digital marketing? When you are trying to promote your business over the internet then it is very essential to know how to contact micro influencers over the internet. It’s important to mention who you are and what you do, but it’s premature to expect that the prospective influencer will fall in love with your brand and product after a single message. Here are a few tried-and-true approaches to performing influencer outreach well. We’ll share best practices of how to find the right influencers, provide ideas on what to say and how to say it to partner with the best influencers that align with your brand. The best brand-influencer relationships last for the long-term. so that you get a fuller view of that influencer’s audience relationships. In light of the nature of authentic brand-influencer relationships, it is a good idea to let go of certain corporate attitudes in favor of getting to know your influencers. While you may ask to review a post before it’s published, encourage influencers to get creative and promote your products in a way that’s on-brand for them as well. Analyze Influencers, Compare Pro Tip: Write emails in a conversational tone to engage your influencers. How to Track Influencer Impact. Success means more than getting an influencer to promote your brand or product. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. Your message needs to stand out. Step 1: Choose the Right Influencers. What you need to do is: Send a formal email with the right tone of voice so influencers are instantly engaged and attend your party or gala; Focus on real life experiences that communicate your brand values better How to Reach Out to Influencers on Twitter, Part 3. It is very essential to learn how to message influencers for the very first time. You won’t get a reply if your pitch isn’t something the influencer is willing to do. Know how to reach out to influencers. Step 7: Before making them to spread your message on a large scale it is recommended that you should send them a sample of a message. With the advent of internet it is very essential for your company to do extensive online promotional activities which will get you more traffic and high market share. There are also agencies that pair companies with influencers. It’s creepy to get a partnership offer with a brand that doesn’t tell you who they are and what they do. At the end of the day, you need to employ a communication style that fits your brand. If the influencer responds, ask them how they prefer to communicate as a courtesy. By sending free products without asking them to promote your brand, you take the burden off of that influencer owing you any favors. Wondering how to find and connect with the right influencers? Also, don’t make the outreach email all about your brand. My name is [your name] from [company]. Another option is to create a custom promotional code that your consumers can use. In this, you have to make them aware about the type of campaign which you are planning to undertake and also make them ask relevant question regarding the campaign. One of the routes that you can take is to collaborate with multiple micro-influencers at a time and then basically turn them into your very own brand ambassadors. . Find Now >>. Understandably, it may take a few outreach attempts before they begin to feel natural, but with practice and attention-to-detail, you’ll feel comfortable building relationships with influencers and establishing a thriving influencer community. Approaching influencers can be a labor-intensive process. You should write a formal email with right tone of voice so that influencers will get engaged instantaneously. However, even the best influencers will struggle to maintain authenticity if the brand-influencer relationship is awkward and manufactured. Hiring micro influencer could boost your business promotional activities since they have great relationship with their followers. Its product naturally fits with professional photographers and remote workers that need lighting for video calls. Now I’m 100% sure that you are a perfect fit for our brand. It also makes your job easier since the influencer clearly loves your brand – it’s just a matter of coordinating campaign details. Many ecommerce store owners and marketing folks don’t realize this, but finding an influencer to work with your brand isn’t as straightforward as it seems. direct and formal mailing, inviting them to your brand event etc. Don’t bait-and-switch your influencers and ambassadors. Find You are supposed to tag them, re-tweet or comment on their posts so that they can register your presence. Step 2: You then have to select the influencers according to the language, price range, country, subscribers etc. In the template above, you’re going to focus on the fact that. If you have size, shape, or color options, ask upfront which the influencers would prefer. Moreover, you can also go to Twitter and can contact several influencers right away. Using the hashtag #LiveLaCroix, the brand has encouraged influential individuals to … Hashtag search – Use Instagrams powerful hashtag search to look for influencers that promote similar products, contests, or other content in your niche. But this technique is considered bad taste, particularly because most influencers are very picky about the brands they associate with. Avoid influencers that are willing to promote anything. When you reach out to influencers, make sure you’re polite, concise, and straightforward. You will need to approach the influencer first, build a connection with them, send some samples, and request for a mention on social media. If they agree to test your product, collect their shipping info and follow-up with them to make sure that they received your gift. Find right YouTuber for your brand with InflueNex. We like what you’re sharing. Let them know the reasons why you’re reaching out to them for a partnership, such as their posting style and personality. The main reason why influencer marketing rose in popularity is that instead of targeting an entire audience (which may be scattered across different channels) and building your network, you can save time by using other people’s networks(OPN). Find influencers that align with your brand and would use your product. That’s why Lume Cube targeted influencers with these characteristics and has seen remarkable results through their influencer program. While writing a direct mail keep in mind that the tone of words should be chosen right so that your influencer would not feel uneasy. Therefore, you should refrain from using the initial contact to pitch your products. Example of a hashtag search on Instagram. Out to Influencers, Online Video Marketing to Promote Business, Top Action game YouTubers in All Countries sort by subscribers, Top Gaming YouTubers in All Countries sort by subscribers, Top Role-playing video game YouTubers in All Countries sort by Online promotion is considered the soul of every business, big or small, due to this it is mandatory for an organization to do extensive branding of products. After sending your first wave of outreach messages to influencers, update your spreadsheets or lists with the dates you contacted them. Would you like it if we sent you some of our product?’”. Lastly, because it is a relatively short message and broken up into paragraphs, any extra words are easier for the influencer to digest. Total number of engagements / Total number of followers =, That’s why many marketers employ influencer analysis tools. Calculator, Find That’s why Lume Cube targeted influencers with these characteristics and has seen remarkable results through their influencer program. The key is to merge your connections with the influencer’s followers. This template is great to use after you’ve expressed public support for the influencer (through post likes and shares) before asking them to join your team. Marketers need to know that the influencers they work with understand how to use their products. © Grin Technologies Inc. 2020. If the influencer is apathetic about the product, they will not promote your brand with authenticity. Influencers for Brand, Top Role-playing video game YouTubers in All Countries sort by subscribers, Part 1. Another popular technique is influencer mapping. If you’re using an influencer marketing automation tool like GRIN, the platform will automatically calculate influencer engagement metrics for you. Engagements are predominantly likes, comments, and post shares. If you give them the impression that you’re sending them a free gift, don’t surprise them quid-pro-quo demands to promote your product. Your recent post on [relevant social post] really resonated with me. At present you can approach several sites and learn how to approach and convince influencers for the very first time. “There is an art to approaching influencers,” says Andrea. Work with your influencers to create custom, branded hashtags for the products that you give them in your product exchange system. The more appropriate manner to reach out to influencers is to send them a direct message or email. This step ensures the influencer that you don’t just partner with anyone on social media. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. But I like short messages. Influencers that are interested will do their own due diligence on your brand. There needs to be a significant amount of relevance between the lifestyle that the influencer promotes and your products. It’s normal for brands/agencies to struggle to fit their … And what is the best way to reach them? Because Instagram is a bit more personal, it’s a good idea to be specific about what you love about the influencer and what you need from them. Most of the time influencers also look for parties and gala events which provide them an opportunity to meet new people. But when recruiting influencers, you should primarily examine an influencer’s post comments and shares. Learn how to do it in this guide. And while this template is longer than the other two, it is still brief and to the point. Message templates are considered informal in comparison to email. Don’t be vague. In the example above, you want to keep your offer simple and one-sided. Know which form of communication the influencer uses most. This way, they can use the branded hashtag, link you, and create a specific product awareness with their posts. If you want to successfully and ethically promote your product on a blog, Instagram or Youtube, please review the ... individual people — to drive your message. Brand Awareness: If you’re trying to generate more buzz about your brand or want to tap into a new market, gift influencers your best selling or most Insta-worthy product. Make a list of what you have to offer these influencers, whether it is monetary compensation, a product, a service, a new content asset, or your own brand authority you will allow them to leverage All of these will drive your blogger research and govern the course of reaching out to these influencers. Something like, ‘Hey, we think you’re really cool. Give a shout-out about their latest works. How to Use Influencer Marketing to Amplify Your Message by Tom Augenthaler on Social Media Examiner. Listening, Top You can invite influencers to a party which will provide you an opportunity to known them personally. source: https://www.oberlo.com/ebooks/traffic-store/influencer-marketing. If you have ever met an influencer in person, mention … You can set it to “Regular people” if you’re looking for micro influencers. Consequently, if an … Even if you are confident in the quality of your product line and are excited to partner with influencers, it may feel intimidating to contact influencers out of the blue with a collaboration opportunity. This process will influence them to work hard on the project. Hey [first name of influencer], we have this product that I think you’d like. Product-based content. Reaching out to 10 influencers or less. If you’re interested, send me a reply, and we’ll send you a free copy of [product]! Reach real people ... You may also want to re-structure your advertising budget and press campaigns to invest in your online influencers. First, it’s important to know that there are an increasing number of aspiring influencers that are quick to promote and less aware of how promoting anything “off the street” can negatively impact their personal brand. You have to check about their previous works, this provides you an idea about their work quality. As such, it is a good idea for you to take time to get to know the influencers you’re interested in. It’s far better to make the first message about them and your … While maintaining appropriate boundaries, don’t be afraid to make your outreach efforts personal and genuine. Build in product delivery time to your project plan. You’re sending the influencer free product with. In most cases, working with the right influencers is the key to your campaign success. This is important as you get to address your influencers directly for the first them. You’re sending the influencer free product with no strings attached. Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. This is considered as one of the most important tips where you get to address your influencer for the first time. Whether you have 10 followers or 10,000 doesn’t matter. An influencer uses content to promote your product - product placement, reviews, how tos, or testing. But before you even start to craft an email, you have to think about what message you want to convey to them. So, how do you work with influencers to promote your products and how do you run effective campaigns? A genuine, free gift is endearing to influencers. source: https://www.socialbakers.com/blog/15-powerful-tips-to-master-influencer-marketing-on-instagram. They will be able to understand your wants, and the work quality will get enhanced. addressed a question during the Q & A session regarding how to approach influencers. Invite Influencers to Brand Events. Nine times out of ten, this approach is the best, which is why we offer it first. Brand search – Look up competitors or complementary brands and see whether they have run any similar influencer campaigns in the past. You can then either send each influencer a direct message on Instagram or … For example, Lume Cube creates versatile lighting solutions. Publicly update your tribe with their latest posts. 2. And the good news is that it is easier than you think. You should take their lead to reach out to more influencers. She continues, “I have 5,000 followers, and it’s flattering when brands send me product. Avoid Instagram comments as your outreach channel. It’s important to gather as many different engagement metrics as possible so that you get a fuller view of that influencer’s audience relationships. Be available for questions and feedback from the influencer. Here are the most popular influencer campaigns for promoting your brand and products. Your influencers don’t just need to be authentic content curators, they also need to be a. I thought it was, something my audience would appreciate, so I shared it on our social media, I wanted to get in touch with you to discuss [topic] further and a paid [social media, If you’re interested, we can set up a phone call this week to discuss compensation and. Only after the influencer tried and loved your products is it appropriate to offer them a partnership. Using this approach breaks down if you forget to introduce yourself at the outset. They have the right audience, great engagement, and they’ve even promoted other products in the past. This template is great to use after you’ve expressed public support for the influencer (through post likes and shares) before asking them to join your team. Hi [name], My name is [your name] from [company]. But taking a look at a few examples of successful influencer outreach can help you get started. Social media influencers can help share your brand message to a wider, yet tailored, audience. 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