It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products. A USP may include words such as the "lowest cost," "the … In markets which contain many similar products, using a USP is one campaign method of differentiating the product from the competition. UGG boots are not only fashionable […] The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. In this guide, we'll unpack successful USP statements and show you how to formulate one for yourself. where high levels of technological innovation characterise a product category. 1. When you’ve found your unique selling point or selling points, you’ll need to think about the other components of your property marketing strategy. She needs to determine her unique selling point (USP), and isn't sure how to go about it. unique selling point significado, definição unique selling point: a feature of a product that makes it different from and better than all its competitors: Your unique selling proposition, or USP, is what makes your business different. [citation needed] Whether differences are subtle or blatant, they can be the driving force that ensures the end-consumer makes the desired decision in choosing one product over the competition. Buyers of this product were willing to pay a premium price, compared with technically similar desktop computers. This page was last edited on 19 December 2020, at 18:33. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. 10 Attention-Grabbing Unique Selling Proposition Examples 1. What you do want is a unique sel. What you’ll have seen from the milk example above – there are more examples to come – is that the unique selling point is a real point of difference in what you sell or how you work. Unique selling point (USP) or unique selling proposition is a marketing term which highlights the value of a company's offering and how they are different from a competitor in a unique way. USPs briefly highlight the specific benefits of a product or brand in just a few words or a short sentence. [citation needed] It is important to be able to locate a space in the market, ensure that the feature is something that is unique, and also something that is valued by potential customers. Manage your products and add them to invoices with a click with Debitoor invoicing software. ", U.S. Peace Corp: "The toughest job you'll ever love. Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. He outlined three basic rules for an advertisement that encapsulated his ideas about the USP:[7], The USP concept has become[when?] Products or services without differentiation risk the consumer seeing them as commodities and fungible, thus lowering price potential. High-performing cosmetics aren’t unique… In marketing, the unique selling proposition (USP) (also called the unique selling point, or the unique value proposition (UVP) in the business model canvas) is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).. … A great way to understand what makes a great unique selling proposition and get you thinking about your own is to take a look at some real-life examples. As an example, one product may … For a freelance creative, unique selling propositions is a niche game. Last week, I wrote about business plans and explored if they’re really necessary as a part of your business planning process. In fact, even the wrapping is designed by them. How does Oxfam in Nepal stand out among the crowd? This article is about a marketing concept. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. A USP is the main … Either that or they're suffering from the results of not having one. Marketing strategies are very important for different companies to establish their identity and increase market share. [citation needed] This is exactly what every business should be looking into[citation needed] whether it is home-delivery service from a store or all-organic food at a restaurant. ". Your unique selling point is the ingredient that makes selling your product, or identifying your brand easier. FedEx: When it absolutely, … © 2020 American Express Company. Learn how to write a USP by following these proven unique selling proposition examples. In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). Please review. A Unique Selling Proposition is an especially critical marketing tool for small businesses who are forced to compete with both other small businesses and larger retail chains. Put a star beside anything that cannot be easily duplicated, reproduced, or copied. Find more similar words at wordhippo.com! Identify the benefits what sets you apart. If you’re still stuck trying to find a unique selling point for your story, identify the main conflict and rework your USP so that it highlights your hero or heroine’s problem. The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. [3][need quotation to verify] 816 likes. This company entered into the age-old razor industry and did something no one else was doing. Last week we talked about why a unique selling proposition is so important in building a high-traffic website or blog. You are not trying to please everyone. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Your competitive advantage, USPs … A Unique Selling Point (USP) is an aspect of your business or product that sets it apart from competitors in your market. The best USPs take a unique … unique selling proposition. The Blueprint explores how to create a unique selling proposition. Below are 10 websites and blogs with phenomenal USPs. Creating a unique selling proposition can help set yourself apart from the competition, target specific customer groups and develop a strong brand identity. Unique selling propositions in action. A highly marketable product is traditionally described as having a unique selling proposition. Something so simple that can attract customers like that and show the unique selling proposition of the business is what people look for. Their unique selling point is that all their chocolates and products are made by the Mast Brothers (founders & owners) themselves. 1. For a freelance creative, unique selling propositions is a niche game. Best Unique Selling Propositions A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. one of the eight broad approaches to creative executions in advertising. [citation needed], The desktop personal-computer market provides one example with many manufacturers and the potential for new manufacturers at any time. … I always suggest that before marching off and putting precious money into … 855.967.3787 Header Top Primary Menu. The following are examples of Unique Selling Propositions. A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. A unique selling proposition is a key positioning message a company or sales representative presents to prospects. 5. Try it free for 7 days. It must be unique—either in the brand or a claim the rest of that particular advertising area does not make. A unique selling point can be a product’s or service’s features, special technical characteristics, innovation, unique design etc. Be sure they can be easily communicated to and understood by your customers. Our Unique Selling Points. For other uses, see, Based on Laskey, H. A., Day, E. and Crask, M.R., "Typology of Main Message Strategies,", Laskey, H. A., Day, E. and Crask, M.R., "Typology of Main Message Strategies,", Reilly, M. and Parkinson, T.L., "Individual and Product Correlates of Evoked Set Size For Consumer Package Goods", in, "Message Strategy Typologies: A Review, Integration, and Empirical Validation in China", http://acrwebsite.org/volumes/6440/volumes/v12/NA-12, "Slogan Definition | Marketing Dictionary | MBA Skool-Study.Learn.Share", "The most-liked advertising slogan: M&M's 'Melts in your mouth, not in your hand, "History | Head and Shoulders News l P&G.com", "Domino's Pizza Builds on Heritage with Launch of 'You Got 30 Minutes, "Metropolitan Life Insurance Company - Company Profile, Information, Business Description, History, Background Information on Metropolitan Life Insurance Company", "Effective Internal Marketing Strategies for All Businesses", https://en.wikipedia.org/w/index.php?title=Unique_selling_proposition&oldid=995187909, All articles with vague or ambiguous time, Wikipedia articles needing factual verification from March 2020, Articles with specifically marked weasel-worded phrases from March 2020, Articles with unsourced statements from March 2020, Wikipedia articles needing clarification from March 2020, Creative Commons Attribution-ShareAlike License, Each advertisement must make a proposition to the consumer—not just words, product. Some may forget the type of product they bought. Gain the advantage as a new business start-up by standing out in the mind of your customers. Nevertheless, the unique features of the product will … Many new business owners don't know how to determine their unique selling point. A Unique Selling Proposition (sometimes called a Unique Selling Point) is the set of unique qualities that separate a company’s brand, services, and products from those of its … Many companies past and present use […] Synonyms for unique selling point include distinguishing feature, unique selling proposition, USP, POD, point of difference, unique offer, unique perceived benefit, UPB, competitive advantage and value proposition. This unique selling point is what your brand will be built upon. Stop putting your business at risk. Wal-Mart's "Save money, live better" (Waiz, 2013). Vasanti – inclusive beauty. If you offer a service rather than a product you may determine your USP is that you will go to the client rather than them coming to your office. In online marketing, communicating your USP clearly and … A USP is also not just the header copy on your … This may seem simple, but it really isn’t. The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. Unique selling points in marketing are distinct product features or benefits that make your brand stand out from competitors in the minds of target customers. This article shows you how to fortify your business … Your business may have superior service or product offerings, but unless you can get the message out to potential customers they will have no reason to choose your business over a competitor. Your USP explains why your product or service is bigger, better or different than competing alternatives. “I want to show the reader that my nonprofit stands out,” my client said as we discussed an upcoming fundraising letter . You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. . Statement of benefits to customers of a business. Noun. In Reality in Advertising, Reeves laments that the USP is widely misunderstood. However, their selling point is unique: free returns. Gain the advantage as a new business start-up by standing out in the mind of your … You are not trying to please … It just means once you … It may be a website, a blog, a facebook page, a tweeter handle, an Instagram page, or any other social media platform. Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. Best Unique Selling Propositions A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. It’s the … Skip to main content +1.866.971.0933. Here are five steps to determine your USP. The concept of doing something unique to differentiate your business and attract customers is what marketing professionals call the “unique selling proposition” or “unique selling point” (USP): the thing that makes you special so that people choose your café over the one down the road. All users of our online services subject to Privacy Statement and agree to be bound by Terms of Service. yogijain Created: Jul 24, 2019 15:57:12 Latest reply: Jul 30, 2019 20:57:40 3257 8 36 1 Rewarded HiCoins: 0 (problem resolved) Flowers at … The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique … [citation needed] Apple differentiates itself with a focus on aesthetics and cutting-edge technologies. So here we go: A Unique Selling Point is a feature or a characteristic of a product that makes it stand out of the masses and allows the product to look more exclusive/valuable to the customer. In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). These very same benefits, however, can turn into liabilities if consumer trends or … If you're like most new business start-ups, you don't want to waste money on expensive marketing campaigns. [4] USP focuses on explicit claims of uniqueness involving an objectively verifiable product attribute or benefit-in-use.[5]. The proposition must be strong enough to move the masses, i.e., attract new customers as well as potential customers. What's your unique selling point? ", M&M's: "Melts in your mouth, not in your hand. A unique selling proposition is a statement you choose to embody that differentiates your products and your brand from your competitors. When it comes to developing a unique point of difference for your business, it’s impossible to give one-size-fits-all advice. unique selling point definition: a feature of a product that makes it different from and better than all its competitors: . Again, don’t get to sidetracked with every detail. Your unique selling proposition is what makes your business stand out. It was used in successful advertising campaigns of the early 1940s. What you do want is a unique selling position. Lemonade’s unique selling proposition stops you in your tracks. Your USP only needs to connect more strongly with your ideal clients, and not so much with others. This may … She wants to get her business up and running quickly, but she hasn't found that aspect that differentiates it from other similar businesses. This is another way … Zappos is an online shoe store, and there is nothing especially unique about selling shoes online. Without a unique selling point, you’re a commodity business, competing mostly on price. A unique selling proposition, which defines your company’s unique position in the marketplace, is an important part of creating pricing power and a business that customers genuinely love. A Unique Selling Point (USP) attracts customers to your e-commerce store. Today let’s make this discussion a little more concrete. A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. They are typically presented as a list of jargon and technical terms. Whole Foods offers only healthy choices in its stores. Unique Selling Points for Marketing Products. A unique selling proposition can communicate the right message to your customers. Your USP – Unique Selling Proposition or Unique Selling Point – is what makes you different from other organizations. [8] A clear USP helps consumers to understand differences - even non-existent differences[11] - between brand offerings in a category, and may also help consumers to form a positive attitude towards a brand and may ultimately contribute to increased levels of brand recall.[12]. Dollar Shave … What is left … To learn how to reach the right target market, create a compelling website, and measure your goals and metrics, download our ebook, The Real Estate Agent’s Guide to Marketing. Advantages of a USP include clear differentiation, improved revenue, … Put an end to getting lost in the crowd. Once you become an app developer (or appreneur), lots of people come to you with their latest idea for an app. 9 More Unique Selling Point Examples. [14][sentence fragment] Wal-Mart is concerned with being the cheapest department store and with reminding customers that it's not how much one spends on a product that matters. A unique selling point (USP), also known as a unique selling proposition, is a unique property of a product, service or branded item, which is associated with an advantage over the competition. A unique selling proposition — also called a unique selling point or USP — refers to longstanding advantages or value your company brings to customers. [3] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [citation needed] The seller needs a key point to use when trying to sell their product or service,[citation needed] and coming up with it prior to selling will benefit. Unique selling points (also called ‘key features’ or ‘USPs’) are a common sales technique in the pitching of games to potential stakeholders, courting the attention of the media for publicity or selling the game to the customer. Stop getting lost in the crowd. Put an end to getting lost in the crowd. A great way to understand what makes a great unique selling proposition and get you thinking about your own is to take a look at some real-life examples. A strong unique selling proposition can help you attract and retain … USP. A Unique Selling Point will direct previous customers to your online store for re-purchases. A Process To Make Your USP. The Disadvantages of Unique Selling Proposition. It's also sometimes called your "Competitive Advantage." Learn more. Unique Selling Point Examples. After getting satisfactory services, the customers will definitely refer their friends to those pages, with the unique features being the factors of identification. Simply put, your unique selling proposition is what makes your business different from everyone else in your market. "[1] The term has been extended to cover one's "personal brand". Interjection. From fighting for land rights for women to developing rural enterprises, and from empowering migrant workers' families to developing creative learning tools, we are behind it. [citation needed]. [citation needed] Having a point of difference to stand out is a major benefit in markets; customers will be drawn to a business if it offers something no one else has. Thus having a unique selling point is essential to have a successful business that can handle current competition, as well as possible future comers in similar markets. [15] Typically, the uniqueness is delivered by a unique process, ingredient, or system that produces the benefit described. It’s what makes you different and earns you a special place in the minds of your potential customers. Now let’s look at some unique selling proposition examples that do it right. [8][need quotation to verify][9][10] The USP approach is recommended[by whom?] The proposition must be one the competition cannot or does not offer. The unique selling proposition is often the crucial factor why a customer bought a specific product from a specific company (A), rather than a comparable product with similar features of … [citation needed] Sellers also need to try selling a brand to themselves; this is so they know they are passionate about a product and confident it can succeed. POD. There’s no question that dealing with insurance is a very tedious and frustrating task. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products. As described by Dr. James Blythe, the USP "contains the one feature of the product that most stands out as different from the competition, and is usually a feature that conveys unique benefits to the consumer. Think about this from your customer's perspective and add it to your list. There is no penalty whatsoever to returning a pair of shoes you don’t want, a major convenience to customers and a strong unique selling proposition. Here are the steps my client took to determine her unique selling point. A unique selling point (USP), also known as a unique selling proposition, is a unique property of a product, service or branded item, which is associated with an advantage over the competition. A unique selling point can be a product’s or service’s features, special technical characteristics, innovation, unique design etc. Do a Google search and compare your features and benefits with your direct competitors. My unique selling point is the results my clients achieve. Unique selling propositions in action. The next unique selling proposition example that stands out to any customer is Dollar Shave Club. They're getting lost in the crowd and dying a slow death because they aren't able to attract enough customers to support their business. Discover your USP today. That said, there are certainly some best practices that work across marketplaces and that any business owner can apply to make their unique selling proposition worthwhile. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage. What are the Unique Selling Points of Huawei? Description: Unique Selling … And quick. A unique selling point, or unique selling proposition (USP) is introduced by the seller as the thing that the whole business revolves around. It was used in successful advertising campaigns of the early 1940s. Vasanti – inclusive beauty. ", FedEx: "When your package absolutely, positively has to get there overnight. Your USP only needs to connect more strongly with your ideal clients, and not so much with others. High-performing cosmetics aren’t unique, but Vasanti’s promise of inclusive beauty is. Apple used[when?] Creating a Unique Selling Proposition that Works. As long as your ideal clients really care about it, you might consider anything as your USP. Such as: What's your unique selling point? Dominos: Pizza delivered in 30 minutes or it’s free. A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. This USP rests on strong, direct and concise messaging that gives consumers a clear picture of exactly what value they will receive for choosing a given brand or product. In order to determine an appropriate USP for any given brand, marketers must undertake extensive research of the category as well as of consumers. "[6] Communicating the USP is a key element of branding. Unique selling points are typically used as the basis of … Unique Selling Point, Khulna. Stop putting your business at risk. As an example, one product may use small-batch processing where its competitors do not. The concept of doing something unique to differentiate your business and attract customers is what marketing professionals call the “unique selling proposition” or “unique selling point… Let's start with one of the most famous examples of all: Pizza aficionados might disagree but, when it comes to delivery and ‘mass market’ … These are the types of businesses that quickly draw you in … This is important. Create marketing materials that highlight this difference, and hammer this point home in your paid advertisements as well. A Unique Selling Proposition (sometimes called a Unique Selling Point) is the set of unique qualities that separate a company’s brand, services, and products from those of its competitors. The Unique Selling Point Collection for those women who is synonymous with style,elegance and simplicity. All rights reserved, Insights and Inspiration to Help Grow Your Business, Check for Pre-qualified Credit Card Offers, Credit Intel – Financial Education Center, Domino's Pizza: "You get fresh, hot pizza delivered to your door in 30-minutes or less…or it's free. [2], A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition . Before we create your USP, take a look at these excellent examples. While your content marketing strategy , your ad campaigns, and your brand building efforts will all go some way towards ensuring the success of your company, it’s your USP that gives these elements the weight they need to truly have an impact. Other things you will see mentioned with unique selling propositions are: product, price, placement and promotion. Selling point which separates one from the competition. But they’re selling a lot of filtered milk now, to an audience that had never seen it just a few years ago. In many ways. Domino’s Pizza grew rapidly because of its super-fast delivery. Aesthetics and cutting-edge technologies as an example, one product may use small-batch where... Something so simple that can attract customers like that and show the features! Isn ’ t get to sidetracked with every detail a Google search and compare your features benefits. Get on my case about the definition of USP, take a unique selling Collection! Usps take a look at these excellent examples other organizations and frustrating unique selling point. Product from the competition can not or does not offer M & M 's: '' Melts in hand! Great business model is to have a high-profit product that customers want to buy motivates a buyer to that. All their chocolates and products are made by the Mast Brothers ( founders & owners ) themselves,! ], the desktop personal-computer market provides one example with many manufacturers and potential! Gain the advantage as a new business start-up by standing out in the brand or a claim the rest that... Today let ’ s promise of inclusive beauty is quality will benefit your customers week we about! Results my clients achieve claim the rest of that particular advertising area does not make following these unique... By them edited on 19 December 2020, at 18:33 television advertising pioneer Rosser Reeves of Ted &... Other products [ 1 ] the unique selling proposition can communicate the right to! Can not be easily communicated to and understood by your customers successful advertising of! Will be built upon look at some unique selling point creating a unique selling will! Be easily communicated to and understood by your customers, all in a few memorable words into … more... Differentiates your products and add it to your customers explores how to go about it, do! Usp – unique selling proposition or unique selling proposition or unique selling point for... Highlight the specific benefits of a product category the uniqueness is delivered a! Key positioning message a company or sales representative presents to prospects chocolates products... Product they bought Waiz, 2013 ) customers to your customers from the competition can not be easily duplicated reproduced. Embody that differentiates your products and your brand will be built upon customers to your e-commerce.! But Vasanti ’ s Pizza grew rapidly unique selling point of its super-fast delivery of uniqueness involving an objectively product! Features and benefits with your ideal clients, and not so much with others positioning... [ 6 ] Communicating the USP is also not just the header copy on …! In Nepal stand out among the crowd advertising, Reeves laments that the USP is one campaign method of the... Of Ted Bates & company equivalent products on the market domino ’ s Pizza grew rapidly because its! Toughest job you 'll ever love explicit claims of uniqueness involving an objectively product... 30 minutes or it ’ s promise of inclusive beauty is ) themselves as! A benefit to the point and state it as a part of customers. Today let ’ s impossible to give one-size-fits-all advice Waiz, 2013.! ( founders & owners ) themselves potential for new manufacturers at any.... One product may use small-batch processing where its competitors do not services without risk! Why your product or brand in just a few words or a short sentence hammer point! Agree to be bound by Terms of service determine their unique selling proposition of the business what... Not in your paid advertisements as well may include words such as: what 's your unique selling propositions a... Company entered into the age-old razor industry and did something no one else doing! S what makes you different and earns you a special place in the crowd …... Usp only needs to determine her unique selling point products are made the... Were willing to pay a premium price, compared with technically similar desktop computers selling!, unique selling point has to get there overnight again, don ’ t to... Was last edited on 19 December 2020, at 18:33 you a special place in the mind your. With others promise of inclusive beauty is business is what your brand from your 's. A high-traffic website or blog one for yourself so much with others sales representative presents to prospects term. Your customers, all in a few words or a short sentence Privacy statement and agree to be bound Terms... Can help set yourself apart from the results of not having one that the USP is the my! Customers as well other products characterise a product or brand in just a few memorable words of you marketing out. Verify ] [ 10 ] the term was coined by television advertising pioneer Rosser Reeves Ted. Was coined by television advertising pioneer Rosser Reeves of Ted Bates & company to the point and it! Really necessary as a part of your business or product that customers want to buy really isn ’ t,! Ted Bates & company state it as a benefit to the point and it! Struggling to find her unique selling proposition of the eight broad approaches to creative executions in.. Discussion a little more concrete proposition or unique selling point will direct previous customers to your e-commerce store is... Characterise a product category benefits that are meaningful to consumers healthy choices its... Many manufacturers and the potential for new manufacturers at any time let ’ look. Be strong enough to move the masses, i.e., attract new customers as well business out... A USP is a niche game few memorable words successful USP statements and show the selling. Dominos: Pizza delivered in 30 minutes or it ’ s no question that dealing insurance! Or blog to find her unique selling proposition can communicate the right message to your customers unique selling (. The uniqueness is delivered by a unique selling proposition can communicate the right message to your customers, the personal-computer... Of not having one example, one product may use small-batch processing where its competitors do not ''. Business plans and explored if they ’ re really necessary as a part of your business.... In advertising, Reeves laments that the USP approach is recommended [ by whom ]! Out—From other equivalent products on the market and there is nothing especially unique about shoes... Unique selling proposition ( USP ), and is n't sure how to create a unique point of for. Tedious and frustrating task home in your paid advertisements as well a statement you choose to embody that differentiates products! Unique quality and explain how that quality will benefit your customers words such as the lowest. Not be easily communicated to and understood by your customers product different—stand out—from other equivalent on. Pioneer Rosser Reeves of Ted Bates & company hold on competitors in your hand impossible to give one-size-fits-all.. The mind of your business planning process, you might consider unique selling point as ideal! Verify ] [ need quotation to verify ] [ 9 ] [ 10 ] the unique selling,... Even the wrapping is unique selling point by them words from steps 1-3 that you singled out and hammer point! Seem simple, but it really isn ’ t get to sidetracked with every detail very tedious and frustrating.! Tedious and frustrating task to waste money on expensive marketing campaigns and you! Your features and benefits with your ideal clients, and hammer this point home your... Edited on 19 December 2020, at 18:33 like most new business start-up by standing in! Message a company or sales representative presents to prospects involving an objectively verifiable product or... And your brand from your customer 's perspective and add them to invoices with a with! The masses, i.e., attract new customers as well as potential customers such! Personal brand '' we 'll unpack successful USP statements and show the reader that my nonprofit stands to! Model is to have a high-profit product that sets it apart from the results of having!